Empleos en Vaud (Suiza) de Directores de ventas y comercialización

Company Overview:

Volleyball World is a partnership between FIVB and CVC Capital Partners, established to drive growth, innovation, and investment in volleyball globally. Its mission is to create a connected ecosystem that unites fans, athletes, and corporate partners through compelling digital and live experiences. Managing key volleyball and beach volleyball international events, Volleyball World is at the forefront of shaping the sport’s future.

Role Overview:

We are seeking a visionary and hands-on Head of Marketing to lead our global efforts in content marketing, product marketing, brand marketing, and public relations. A key priority of this role is to build a content factory that drives Volleyball World’s awareness and visibility to the level of other major professional sports.

This role will focus on building a strong product marketing strategy and creating high-impact organic content, building partnerships with creators, expanding our social media presence, and fostering strong global connections with volleyball fans. The ideal candidate is a strategic yet hands-on leader who thrives in collaborative environments and is passionate about growing the sport of volleyball worldwide.

Key Responsibilities:

1. Build a Global Content Factory

•    Develop a scalable content strategy to produce engaging, high-quality organic content that grows Volleyball World’s global visibility and brand.

•    Identify, recruit, and collaborate with creators, influencers, and partners to amplify Volleyball World’s storytelling and reach.

•    Ensure content strategies align with key markets and resonate with diverse audiences globally.

•    Oversee the creation of SEO-driven website content and compelling newsletter content to ensure discoverability, drive engagement, and strengthen connections with fans and stakeholders.

2. Social Media Growth & Engagement

•    Create and implement social media strategies to expand Volleyball World’s organic reach, engagement, and coverage across platforms.

•    Tailor content to key markets to maximize global relevance and impact.

•    Ensure Volleyball World maintains a strong, engaging presence across all major digital platforms, with comprehensive coverage of events and campaigns.

3. Branding & Product Marketing

•    Develop and implement marketing strategies for Volleyball World’s products, including events, digital offerings (e.g., VBTV), and other initiatives.

•    Ensure product branding aligns with the overall Volleyball World brand identity and values.

•    Craft compelling narratives and positioning for products, driving both fan engagement and commercial growth.

•    Use market research and audience insights to inform product branding and messaging strategies.

4. Public Relations & Media

•    Build and maintain strong relationships with media and press to drive positive coverage of Volleyball World and its events.

•    Manage PR strategies, press releases, and event-related communications to ensure consistency and impact.

•    Manage all PR related activities at our events.

5. Leadership & Collaboration

•    Build and lead a high-performing, collaborative marketing team, fostering a culture of creativity, execution, and innovation.

•    Partner with cross-functional teams, including Events, Sponsorship, and Digital, to align marketing efforts with business objectives.

6. Data-Driven Insights & Optimization

•    Leverage audience insights, website analytics, and social media metrics to refine content and marketing strategies.

•    Monitor trends and performance metrics to ensure continuous improvement in marketing efforts.

Qualifications:

•    Education: Bachelor’s degree in Marketing, Communications, or a related field. An advanced degree is a plus.

•    Experience:

o    7+ years of experience in marketing, with expertise in content marketing, branding, SEO, and product marketing.

o    Proven track record in leading content creation for websites, newsletters, and social media platforms.

o    Leadership experience in the sports, entertainment, or digital media industries.

•    Skills:

o    Strong storytelling ability and experience crafting branding strategies for products and initiatives.

o    Expertise in content optimization for SEO and knowledge of website content strategies.

o    Experience collaborating with creators and influencers to amplify digital reach.

o    Data-driven mindset with the ability to translate insights into actionable strategies.

•    Passion for Sports: Familiarity with volleyball or the sports industry is highly desirable.

Benefits:

•    Competitive salary with performance-based bonuses.

•    Opportunity to shape the future of volleyball on a global stage.

•    Access to exclusive sports events and experiences.

If you’re excited about building a global content engine, driving product branding, and growing volleyball’s visibility through strategic marketing, we’d love to hear from you!