Global Digital Marketing Director - Theraflu. Vaud
Trabajo en Vaud (Suiza) de Directores de ventas y comercialización
Clasificación del trabajo:Directores y gerentes : Directores administradores y comerciales : Directores de ventas, comercialización y desarrollo : Directores de ventas y comercialización. Führungskräfte : Führungskräfte im kaufmännischen Bereich : Führungskräfte in Vertrieb, Marketing und Entwicklung : Führungskräfte in Vertrieb und Marketing.
Descripción de la oferta de trabajo:
The Global Category Digital Marketing Director role is responsible to partnering our brand teams to develop & manage world-class Global digital marketing programs as part of a broader integrated marketing mix. This person will lead one of GSK’s five categories: Theraflu. You will work alongside the category brand teams to manage the project activities for strategy, creative and deployment of digital consumer health programmes to drive brand growth. You will liaise with Insights, Analytics, Media, Digital operations, Digital Marketing IT, Global brand teams, Area team’s & Local Market teams to ensure successful project delivery. Major accountabilities: Partner with category brand teams, insights, and digital and PR agencies to define brand and digital strategies for agreed focus brands to drive business growth; Lead the development of world-class digital assets across Paid / Owned / Earned media in collaboration with Global Brand Leads, regions & areas – driven by KPIs, performance, deployment feedback; Implements defined category Digital Marketing Capability for their respective brands and wider marketing and functional support teams; Inspire and develops team and organization on Marketing (and digital marketing) skills for today’s consumer; Partner with the approved Global Digital Agency and PR Agency teams for successful planning and execution; Drive the strategy, creative testing, communications, and roll-out plan in partnership with regions and areas for digital programmes across multiple digital platforms; Lead the development of communications plans and content for brand efforts; Work with our agencies, medical and communication partners to issue proactive and reactive communication, track industry intel and issues, and prepare key messages and statements; Be the key point of contact for area digital leads, LOC brand teams to service their needs to ensure excellent execution; Develop learning agendas and consolidate key learnings in partnership with category teams, area digital leads for global asset development; Focus on ROI of programs to measure effectiveness and proposing adaptations as necessary; Report project status and issues to Global Digital Content and PR lead; Coaches team, peers and colleagues for performance, courage, innovation and trust so GSK is highly sought out as a great place to work and thrive professionally; Actively lead and develop highly capable and empowered team who consider the consumer in all they do and deliver; Set clear goals and objectives and ensure delivery through others. Ideal profile: You possess the following qualifications and competencies: University Degree in Marketing or Communications; 10+ years’ experience in digital marketing, brand building, and communications. (Digital Agency experience a plus); Must have command and passion for digital marketing strategy, best practices, trends and tools; particular strengths in digital marketing include search marketing (SEM/SEO), content marketing, social media, mobile marketing, influencer and earned media campaigns, user generated content, relationship marketing, e-commerce, and use of web analytics and how they are applied; Must have full understanding of Paid, Owned, Earned, aspects of Digital marketing and how it fits as part of on overall, integrated marketing mix; Proven track record of driving a digital agenda in an organization with transformational results; Ability to build relationships and manage performance of key partners; Comfort with ambiguity, and building capabilities/organizations with very little definition.
Servicio de empleo de origen:SECO, Servicios Públicos de Empleo, Suiza.