Trabajos de responsable de contenidos web en Austria (Steiermark)

Stellenangebotsbeschreibung:

- Who do I work with?-

Welcome to the Appcelerator Team!

As the Content Marketing Manager for our team, you will play a key role in

crafting and executing our content marketing strategy. You will be

responsible for creating high-quality, compelling content for a variety of

Jira and Confluence apps that that educates, informs, and engages multiple

target audiences. But we aren’t an investment bank: your creativity will

be needed to create content that’s smart and snappy with a touch of fun.

Your work will help position Seibert Products as a thought leader in the

Atlassian space, drive customer acquisition, and support customer retention

efforts.

You will work closely with product marketers, video content creators, and

designers, to create content that aligns with our business goals and

resonates with prospects and customers.

The Seibert product business unit is active on the Atlassian Marketplace

with Confluence and Jira apps, and has achieved Gold Marketplace Partner as

well as Platinum Marketplace Partner for its joint ventures with draw.io

and appanvil. Our team manages the marketing and sales for a collection of

Confluence and Jira apps such as Didit Checklist, Spacecraft, Awesome

Custom Fields, Report Builder, Templating.app, and more. As the apps grow,

new joint ventures are created, and new ideas come to market, we have

ambitious objectives in terms of content strategy.

Most of our team is based in Germany, and we are looking for someone with

at least half day overlap with the Central Europe time zones.

-What tasks can I expect?-

· *Content Strategy Development

*You take care of developing and implementing a content marketing strategy

that aligns with our overall marketing objectives and business goals,

including increasing brand awareness, driving lead generation, and

improving customer engagement.

· *Content Creation & Management

*You take care of writing, editing, and optimizing various types of

content, including blog posts, case studies, whitepapers, eBooks, landing

pages, social media posts, email campaigns, the Atlassian Detective

newsletter, and more. You work closely with product marketing managers to

create content for all stages of the buyer’s journey (awareness,

consideration, and decision stages). You collaborate with subject matter

experts to produce authoritative and technical content tailored to specific

target audiences.

· *SEO Optimization

*You are responsible for optimizing content for SEO to drive organic

traffic. This includes conducting keyword research, applying on-page SEO

strategies, and collaborating with our SEO expert to ensure the content

aligns with search engine best practices.

· *Content Distribution & Promotion

*You are responsible for collaborating with product marketing managers and

the Marketing Lead to develop and execute content distribution strategies

across various channels, such as the website, email, social media, and

industry forums.

You also leverage social media platforms to promote content and engage with

prospects and customers.

· Performance Tracking & Analysis

You use analytics tools like Google Analytics, HubSpot, and SEMrush/Ahrefs

to measure content performance. Based on the data, you make adjustments to

improve effectiveness. You track key content metrics, including traffic,

engagement, lead generation, and conversion rates.

-What do I bring to the team?-

· Love for writing and creating content

· Experience working in B2B SaaS or tech companies.

· Technical background, or experience in working with technical products

· Familiarity with content distribution tools (e.g., HubSpot, etc.).

· Strong project management skills and ability to manage multiple content

initiatives simultaneously.

-What does Seibert offer me?-

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