Senior Account Executive. Dublin. Irlanda

Group M – Invention

GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, Mediacom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis.

We’re looking for a Senior Account Executive who has already driven response for paid social media campaigns with excellent results. We are looking for someone who is enthusiastic and who can get stuck into exciting social campaigns and clients’ meetings.

The Role

The Senior Account Executives will be responsible for the planning, management, optimisation, and reporting of paid social across a portfolio of clients from different Op-Cos (Mediacom, Wavemaker, Mindshare). The role will leverage buying across key social channels such as Facebook/Instagram, Twitter, Snapchat, LinkedIn, TikTok, Pinterest and more.

The Paid Social Senior Executive will work as part of a client focused team and will work closely with media planners and third-party technology platforms for campaign management, optimisation, and reporting. The role requires an understanding of core paid social advertising formats and creative best practices.

Opportunity

The successful candidate will be able to develop his/her career with GroupM as they will be enabled to continually improve and expand on their advanced social skills, with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.

Key Areas of Responsibility

    Be responsible for the technical set up of Paid Social campaigns with ad serving and tracking systems

    Plan for new social media campaigns, define reasonable KPIs and ensure campaigns run smoothly

    Participate in client-facing meetings to present data results to clients and work with clients to promote new campaigns

    Identify new initiatives and opportunities on client accounts, for example, the testing of new platforms such as Snapchat or new technologies for campaign improvements

    Keep abreast of any developments in the Paid Social market

    Enact the delivery, optimisation and reporting of Direct Response and Brand social media advertising campaigns across Facebook, Twitter, and other social platforms

    Learn from the Paid Social Manager and Paid Social Associate Director to understand how the team and processes are handle.

What we’ll need:

    Experience in running paid campaigns across multiple social platforms.

    Be able to develop social media strategies & work closely with clients & other teams.

    A great understanding of all social media platforms and their advertising formats.